Apart from presenting high quality performances, the Hong Kong Arts Festival also organises a diverse variety of outreach programmes. Each outreach sponsorship scheme is designed based on programme nature, community needs and the sponsor’s CSR direction.

The following are examples of our outreach sponsorships:

For details, please contact the Development Department by phone at (852) 2828 4910/12, by fax at (852) 2824 3722 or by email at dev@hkaf.org.

Young Friends

In 1992, the Hong Kong Arts Festival launched “Young Friends”, an integrated arts education and audience development programme designed to cultivate student interest in, and appreciation for, the performing arts. Over the past 28 years, “Young Friends” has reached over 768,000 students, and accumulated membership has exceeded 166,000 students. 

“Young Friends” members can participate in the following activities:

  • On campus tours and performances
  • Festival programmes, rehearsals and tailor-made “Young Friends Specials” performances
  • Workshops, talks, backstage visits and other "Festival PLUS" events
  • "Young Friends Volunteer" and "Young Friends Reporters" activities

“Young Friends” currently receives support from Sir Edward Youde Memorial Fund, its Founding Sponsor. The Festival hopes more corporations keen on supporting arts education will consider sponsoring "Young Friends", joining hands with us to create a better cultural environment for the next generation.

To find out more about "Young Friends", CLICK HERE.

Student Matinee Programme

To enable more students to enjoy world-class performances, the Hong Kong Arts Festival has been organising The Hong Kong Jockey Club Student Matinee Programme every year since 2007. Before the shows, the Festival organises preparatory talks in schools and community centres, enabling students to have a better understanding of the performances, different art forms, and even theatre etiquette.

With support from The Hong Kong Jockey Club Charities Trust, more than 25,500 students have enjoyed the following specially arranged world-class Festival performances:

2007 The Leipzig Ballet (with Gewandhaus Orchestra and soloists and choir from Leipzig Opera) – The Great Mass
2008 New York Philharmonic
2009 English National Ballet – Alice in Wonderland
2010 The Mariinsky Ballet – Don Quixote
2011 Birmingham Royal Ballet – Hobson’s Choice
2012 Les Ballets de Monte-Carlo – Le Songe
2013 American Ballet Theatre – Dance Gala
2014 Igor Moiseyev State Academic Ensemble of Popular Dance
2015 Dutch National Ballet – Cinderella 
2016 Mikhailovsky Ballet – The Sleeping Beauty
2017 Les Ballets Jazz de Montreal – Kosmos and O Balcão de Amor
2018 American Ballet Theatre – Whipped Cream
2019 The Hamburg Ballet and John Neumeier - The Nutcracker

The Festival prepares specially designed house programmes which provide information on the artists, the art form and theatre etiquette. Click on the covers below to check out previous years' house programmes:

For details about sponsoring our Outreach projects, please contact the Development Department by phone at (852) 2828 4910/12, by fax at (852) 2824 3798 or by email at dev@hkaf.org.